Sound of Success

Agency: BarrettSF


Gong, the reality platform leveraging artificial intelligence to transform revenue and customer-facing teams, today revealed the sound of success – understandable in any language – in a new commercial that will air during the Super Bowl. The spot, highlighting Gong’s ability to help businesses increase sales, is running (loudly) on NBC and on social media.
The new Super Bowl commercial communicates the benefits of the Gong Reality Platform™ in a fun, visceral way. “If after seeing the ad you don’t recognize the sound of winning, or associate it with Gong’s brand name, you probably had your sound muted,” said Udi Ledergor, Gong’s Chief Marketing Officer. “We love helping our customers win more sales and we enjoy celebrating them in a fun, loud way.”

This professional campaign titled 'Sound of Success' was published in United States in February, 2022. It was created for the brand: Gong, by ad agency: BarrettSF. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago.


Agency: barrettSF
Executive Creative Director: Jamie Barrett
Executive Creative Director: Todd Eisner
Associate Creative Director: Byron Wages
Associate Creative Director: Gabe Sherman
Head of Production: Conor Duignan
Producer: Marianne Lawlor
Head of Accounts: Robert Woods
Account Director: Colleen Ridder
Production Company
Production Company: Dummy
Director: Harold Einstein
Director of Photography: Glynn Speeckaert
Line Producer: Michael Kanter
Edit: Arcade
Editor: Sean LaGrange
Assistant Editor: Joelle Graham
Executive Producer: Crissy DeSimone
Post Producer: Tom Barnett
Color: Company 3
Colorist: Tim Masick
Mix + Sound Design: M Squared
Sound Engineer: Mark Pitchford
VFX + Finishing: The Mill
Managing Director: Anastasia von Rahl
VFX Supervisor: James Allen
Producer: Francesca Moran

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