Description
PRODUCT: Kin Euphorics
CREATIVE NAME: Drink to Belong, Not Blackout.
INSIGHT: People crave connection without compromising their health.
BIG IDEA: Cheers to your friends, not to forget.
EXECUTION IDEA: Different social “cheers” moments showing identical drink or shot glasses, but one is filled with Kin rather than alcohol, and still fits in with the group; a halo also pops up, hovering over the glass filled with Kin.
This student campaign titled 'Drink to Belong, Not Blackout' was published in United States in December, 2025. It was created for the brand: Kin Euphorics, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor and Print media campaign is related to the Drinks (Non Alcoholic) and Health industries and contains 6 media assets. It was submitted about 12 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Shota Pinkowski
CopyWriter: Shota Pinkowski
Instructor: Mel White
