Mind Popping - You Were Made For Pringles

Agency: Grey


Pringles is launching a new marketing campaign to connect with fans of the crisps who love expressing their playful side.
‘Mind Popping’ is the first time the brand’s positioning has been refreshed since the launch of Pop, Play, Eat and the iconic ‘Once You Pop, You Can’t Stop’. Pringles worked with London-based advertising agency Grey on the activation, which has taken two years to develop.
The concept was inspired by the brand’s heritage. From the outset, Pringles intended to create a snack that would blow people’s minds – from its unique shape, to how every crisp stacks flawlessly in a can. The campaign is intended to showcase how Pringles is the perfect snacking experience to bring fun to the everyday.

This professional campaign titled 'Mind Popping - You Were Made For Pringles' was published in United Kingdom in February, 2022. It was created for the brand: Pringles, by ad agency: Grey. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 years ago.


Creative Agency: Grey London​
President & Chief Creative Officer: Laura Jordan Bambach​
Global Group Creative Directors: Christopher Lapham, Aaron McGurk​
Chief Strategy Officer: Raquel Chicourel
Planning Partner: Lee Barber​
Planning Director: Bhavin Pabari​
Senior Strategist: Gilliam Caldwell Dunn ​
Managing Partner: Agi Varanyi​
Global Business Director: Bridget Yeates​
Account Director: Becky Devereux Pile​
Account Managers: Alice Ashwell, Emilie Jenner​
Agency Executive Producer: Nazneen Read​
Agency Producer: Ellie Hook​
​Media Agency: Carat
Planning Partner: Greg Paterson ​
Client Director: James Morgan​
Market Planning Director: Lloyd Emeka ​
Digital Planning Director: Isabella Elesinnla ​
Planning Manager: Hamish Dodson ​
PR agency: Red Havas
Creative Director: Andrew Stevens
Senior Account Director: Rachel Bie
Experiential Agency: OnePointFive
Director: Joel Barsch, Rob Pryce
Senior Project Manager: Holly Brownlees
Production Company: Friend
Producer: Harri Kamalanthan
Executive Producer: Chris Abitbol
Director: Ehsan
D.O.P: Marcus Autelli
Production Design: Sigita Simkunaite
Editor: Lucian Barnard at Deliverance
Colourist: Jonny Thorpe at Glassworks
Post Managing Director: Michelle Kruger at Wicked Pixels
Lead VFX Artist: Carl Jeppe at Wicked Pixels
Composer: Clap London
Lead sound Engineer: Jeff Smith at 750mph
Post Sound Producer: Aishah Amodu


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