Children's Day Tastes Better With Panutti

The idea behind the ad plays on classic phrases parents and relatives often say to kids, like “we’ll get it on the way back” or “go ask your mom/go ask your dad” — those familiar responses adults use when trying to avoid saying “no” directly.
From there, we take the situation in a playful direction. To show just how irresistible Panutti donuts are, it’s not only the child who wants one. The adults turn into kids too, reinforcing the idea that when Panutti donuts are around, everyone becomes a kid again — and it’s hard to say no.