ADVERTISING

Shoishob

Child Sexual Abuse

Description

Child abuse in Bangladesh is a silent crime. Disable children is more vulnerable to abuse. In recent days it's turning to a common phenomenon in our country. When sexual abuse has happened, a child can create a variety of upsetting emotions, thoughts, and behaviors. Indeed a few years old, who can't know the sexual act isn't right, will develop problems resulting in the powerlessness to adapt to the overstimulation. Once a child is a victim of sexual abuse, the child may get withdrawn and doubtful of grown-ups, and can get to be suicidal. So in this Circumstance, Mustache LTD tagged along with "Shoishob" a renowned kids Fashion brand and NGO Yellow Brick Road wanted to do something and make it an anti-child abuse campaign Nationwide. So the main objective of this campaign is to ensure a better and safer childhood ( Shoishob) for children. As part of the campaign, they are arranging school activations as well to raise awareness among the guardians. In some reputed school children will fly gas balloons black in color which implies the eradication of the darkness of mind which should be flown away. In different import points of Dhaka city, there will be people standing with play cards where the main message is to ensure the children's safe childhood. All these campaigns will be run parallelly both in Digital media and as BTL activities as well. This whole CSR campaign is to ensure the safe childhood of children.

This professional campaign titled 'Child Sexual Abuse' was published in Bangladesh in August, 2019. It was created for the brand: Shoishob, . This Integrated medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted over 3 years ago by Creative Director: syed Ahamad of Mustache.

Credits

Advertising Agency: Mustache, Dhaka , Bangladesh
Art: Abu Rayhan
Planner: MIshal Zaman
Client Service: Hasib Hasan
Ceo: Sakib Chowdury
Creative Director: Tanver Ahamad

ADVERTISING

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