ADVERTISING

Child Abuse

Agency: ZF Comunicação

Description

CONTEXT
On average, more than 20,000 cases of sexual violence against children and adolescents are reported each year in Brazil. This number may be even higher due to underreporting.
Combating child abuse involves educational initiatives, awareness campaigns, strengthening public policies for child protection, and promoting support and reporting networks.

CONCEPT
The campaign aims to raise awareness, promote support networks, and encourage reporting. Contrary to common belief, most cases of abuse are committed by people close to the victims. There is no set pattern—child abuse can occur in any social, economic, or cultural context.

This professional campaign titled 'Child Abuse' was published in Brazil in October, 2024. It was created by ad agency: ZF Comunicação. This campaign is related to the Hospitality, Tourism, Public Interest, and Public Utility industries and contains 2 media assets. It was submitted 3 days ago.

Credits

Advertising Agency: ZF Comunicação, Cuiabá, Brazil
Client: Ministério Público de Mato Grosso
Copywriters: Eduardo Butakka
Creative Director: Aureliano / Eduardo Butakka
Planning Director: Hiuri Matos
Art Director: Vanderlei Azevedo
Account Manager: Laíza de Camargo
Media Manager: Jefferson Arruda
Media: Geneliza Cristhiane / Gislayne Cristina
Client Approval: Deosdete Cruz / Claire Vogel Dutra

ADVERTISING

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