ADVERTISING

Abrace

Chemo scarf stories

Agency: Fields360

Description

In 2016 they're celebrating 30 years of operations in Brasília, Brazil's capital and we were tasked to develop an activation that would celebrate the anniversary, raise donations and show the actual patients (kids) that it is possible to overcome the disease and have a better life. So we figured a way to literally place positiveness on the heads of kids with cancer. Chemo Scarf Stories is a movement where ex-patients were invited to write down their positive stories in personalized head scarfs used by patients.

This professional campaign titled 'Chemo scarf stories' was published in Brazil in May, 2016. It was created for the brand: Abrace, by ad agency: Fields360. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 6 years ago.

Credits

Advertising Agency: Fields360, Brazil
President: Sidney Campos
Executive Creative Director: Lucas Zaiden
Chief Operating Officer: Ruskaya Zanini
Creative Director: Thiago Reis
Art Directors: André Garcia, Juan Sales, Dudu Marcel
Copywriter: Camila Oliveira, Cássio Guiot
Art Work: Márcio Adriano
Agency Producer: Filipe Campos, Marileide Santos
Account Executive: Sabrina França
Account Director: Viviane Miranda
Digital Agency: Wavez
Creative Director: Thiago Reis
Art Director: Natalia Bomfim
Copywriter: Leandro Morais
Technical Director: Fábio Vaz
Technical Producer: Ediano Gama
Project Manager: Marina Ferigolo
Production Company: Monumenta
Creative Director: Raphael Pontual
Account Director: Marcia Stolet
Producer: Cybelle Felipe
Video Production Company: Head Images
Production Director: Luiz Eugênio Cardoso da Silva
Stage Director: Marlon Lima do Nascimento
Cameraman: Daniel Alves, João Augusto
Audio: Isaac Lopes
TP: Daniel Alexandre
Assistant: Marcelo Ferreira da Silva

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