PLAY TOGETHER VNG X MONO: CHARGE TO START
Gen Z is an extremely active young generation, they have very strong personalities, like pushing boundaries and stick to their colors. Therefore, their life always filled with busy schedules.
Like a cellphone that has to multitask, GenZ also has to deal with concerns of work, study, family, friends,...A phone that has to operate a lot tabs will quickly run out of battery. Likewise, someone who is too busy will be exhausted by the run.
Play Together Metaverse serves as a station for GenZ “CHARGE TO START”, where the Endless Happy Journey recharge their batteries so they will recover by leaps and bounds to start overcoming their challenges in real life.
The campaign's key asset is a commercial video that tells the story of a group of young people on the train to Play Together Metaverse. When the leading character clicks on his screen, the magic happens. Everything on the train changed and the group of friends had endless fun experiences with minigames on each carriage.
This professional campaign titled 'Charge to Start' was published in Vietnam in December, 2022. It was created for the brand: Game studio 9 VNG, by ad agency: DnD Studio VNG. This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 4 months ago.
+ Brand: Play Together VNG
+ Client: Game Studio 9 VNG
+ Creative Agency: DnD Studio VNG
- Creative Director: Hiệp Nguyễn
- Art Director: Nguyễn Duy Phương
- Account: Ngọc Anh
- Strategic Planner/ Content Writer: Uyên Nguyễn
+ Post Production: DnD Studio VNG
- Post Production Lead: ViTruong
- VFX Supervisor: DuongBH
- Editor & VFX Artist: Nu Nguyễn
- Compositing Artist : Kai- TaiPT
- UI Graphic Design: Vy Nguyễn, Hằng Nguyễn
- Motion Graphic: Kan - HieuTVC
- 3D Artist : TrungLQ - DuongBH
- Sound and Music: Tri Nguyen
- Animation Artist: Hải Hồ