ADVERTISING

Pernod Ricard Ruavieja

'La Sobremesa' slows us down

Agency: Darwin&Verne

Description

Many people know what the "Spanish siesta" is… but there is another concept in the Spanish culture that is more important and that’s “la sobremesa". 

Instead of sleeping after lunch, most of the Spaniards (mainly on weekends) stay around the table chatting for hours, regardless of the time.

'La sobremesa' is the main premise of the new creative project for Ruavieja by Darwin&Verne. The spot proposes 'La sobremesa' as a place to forget about the fast-paced world we live in and to highlight the importance of slowing down and spending quality time with your people.

The film goes in high speed motion and highlights multiple situations that shows the faster generation in which we live in, from multitasking, the consumption of media based just on the headlines, FOMO, the acceleration of multimedia content, to the fast-love industry, among others.

This professional campaign titled ''La Sobremesa' slows us down' was published in Spain in June, 2023. It was created for the brands: Pernod Ricard and Ruavieja, by ad agency: Darwin&Verne. This Digital and Film media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 1 year ago.

Credits

Client: Pernord Ricard
Brand: Ruavieja
Client Team: María Prados, Elma García, Javi de la Vara, Pía Amuchastegui, Diana Manzano & Elena Cantero
Agency: Darwin & Verne
Creative President: Carlos Sanz de Andino
General Director: Alberto Martínez
Creative Directors: Pablo Mendoza & Juan Vargas
Account Director: Ana Hidalgo
Account Manager: Nora Ormaetxea
Agency Producer: Paula Hinojosa
Content Director: Bel Rodríguez
Content Team: Cristina Sanchón
Strategist: Helena Álvarez & Alba Mulero

Production Company: BeSweet
Director: Guillermo Madurga
Executive Producer: Juan San Roman
Producer: Celia Esteban
DOP: Octavio Arias
Music: Jose Battaglio
Color: Xavi Santolaya

Game studio 9 VNG

ADVERTISING

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