Go in for a Cervical Cancer check-up. Now!
January is Cervical Cancer month across the UAE. It's also one of the second largest cancers in the country, which is why early detection of the cancer which is 100% treatable is a major communication point. Given the conservative nature of the subject, we created a simple action-driven message that called for a check-up through the clever visual symbol that said everything while communicating this rather sensitive subject to women, especially in the UAE.
We backed it up with a free consultation at HealthHub Clinics to encourage footfall. Released on Jan 2022, there was a huge shift in positive responses and leads through social media where the ad was run with a full campaign of email shots and posts (covering causes, symptoms and issues), plus outdoor pushing the campaign forward, despite the Covid pandemic taking centerstage.
This professional campaign titled 'Cervical Cancer Check-up' was published in United Arab Emirates in January, 2022. It was created for the brand: Al-Futtaim, by ad agency: Al-Futtaim Health (Internal Marketing). This Digital, OOH Outdoor, and Print media campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted over 1 year ago by Content Head & Senior Creative: Cherry Koshy of Al-Futtaim Health.
Advertising Agency: Al-Futtaim Health, (Internal Marketing Communications) Dubai, UAE
Production Company: Al-Futtaim Health (Internal Marketing Communications)
Creative Director/ Content Head: Cherry Koshy
Art Director: Wael Khammash
Senior Copywriter: Cherry Koshy
Marketing Director: Bassel Bakkar
Illustrator: Wael Khammash
Digital Specialist: Zaki Al Quran
Client Servicing: Jaqueline Joseph