Craft & Mischief

Tommyrotter Distillery is launching a humourous, integrated ad campaign to support its range of award-winning premium spirits. The campaign centres on Willy, a spokesperson who hails from the 19th century Arts & Craft movement. As an artisan himself, Willy appreciates the crafted quality of Tommyrotter spirits. He also has a mischievous side to his personality that aligns with the brand’s innovative distilling history.

Tommyrotter has been a distiller of innovative and premium craft spirits since 2015. The distillery is located in downtown Buffalo, New York’s historic hydraulic district. The Distillery’s name comes from a secret society of 19th century misfit artisans that broke away from the Roycroft Arts & Craft movement (near Buffalo, New York). The original Tommyrotters worshiped craft and held artistic freedom to be paramount. They loved mischief, and were known to enjoy a stiff drink now and then.

Good&Ready is a branding and advertising agency located in Toronto, Canada. The agency team has created national, international and global campaigns for brands in every imaginable category including: financial, automotive, telecommunications, food, cosmetics, retail, sports apparel, and fund-raising/appeals. The agency offers clients, a seamless one stop solution for brand design and advertising across multiple platforms.