Honda Brazil

CBR 1000RR-R Fireblade SP 30th Anniversary Ed.

Agency: Publicis Brasil


Honda Brazil presents its latest film to celebrate the 30th anniversary edition of the Honda CBR1000RR-R Fireblade. In a celebration of classic and modern, the campaign features the Brazilian Superbike World Championship rider, Eric Granado, and the journalist and professional pilot, Leandro Mello.

Sharing the track, Mello pilots the first generation of the original CBR900RR Fireblade, is an icon of his time, while Granado pilots the latest CBR1000RR-R Fireblade, the result of three decades of evolution.

Eric Granado's skills highlight the performance and speed of the latest Fireblade, while the experienced reviews of Leandro Mello provide valuable insight into the unique features of the original Fireblade and how the "Total Control" technology influenced the design of the latest model.

The film is an homage to the essence of the model, evoking a sense of nostalgia and reverence for a machine that captured the hearts and minds of motorcycle enthusiasts around the world with its sporty design, advanced features and cutting-edge technology.

This professional campaign titled 'CBR 1000RR-R Fireblade SP 30th Anniversary Ed.' was published in Brazil in March, 2023. It was created for the brand: Honda Brazil, by ad agency: Publicis Brasil. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 6 months ago.


Agency: Publicis Brasil
Client: Honda Motorcycles
Title: Encontro de Gerações (Generation meeting)
Product: CBR 1000RR-R Fireblade SP 30th Anniversary Edition
Client: Marcelo Langrafe, Odair Dedicação Jr., Erica Mayumi Tabata e Henrique Barbosa Branquinho
CCO: Mauro Ramalho
Executive Creative Directors: Fabio Astolpho e Dani Ribeiro
Creative Directors: Luís Figueiredo e Claudia Cecilia
Associate Creative Directors: Ricardo Sarno e Carla Said
Creatives: Erich Moreira e Markito Mesquita
Customer Service VP: Gabriela Borges
Customer Service: Isabela Atra, Marcella Spada, Lucas Sabino, Juliana Moreira e Enzo Meneghel
Head of Planning: Juliana Elia
Planning: Fabiana Franco, Pedro Rangel, Ketilen Gomes de Carvalho e Soraya Franco
Media VP: Maurício Almeida
Media: Aline Brazolotto, Priscila Rocha, Mayara Godoi e Adeva Chagas
Head of Technology and Project: Maria Fernanda Laudisio
Project: Marcos Montagna, Veronica Santos e Vinicius Leite
Head RTV: Renata Sayao
RTV: Fatima Basilio, Valeria Andrighetti e Leo Alves


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