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Cargo Cap Launch
Description
SITRAK Reinvents a Trucking Classic
On August 27, SACI, SITRAK’s official representative in Bolivia, unveiled the new Mixer GNC, a concrete mixer truck powered by Compressed Natural Gas, designed to deliver greater cost efficiency and operational continuity.
But the launch also introduced an innovation of a different size.
SITRAK turned one of the most iconic accessories in trucking into the SITRAK Cargo Cap. A limited edition created with a gesture as simple as flipping the brand’s logo upside down. By doing so, the cap becomes a small cargo space where drivers can unload their phones, wallets, glasses, keys, and all those little things they usually carry in their hands or pockets during trips and stops.
An idea that brings SITRAK’s world of heavy loads into an everyday object, under one simple concept: “Made for Small Loads.”
To get one, drivers can visit @Sitrak_Bolivia on Facebook and reserve theirs by filling out a form.
The classic trucker cap, now made for small loads by SITRAK.
This professional campaign titled 'Cargo cap ' was published in Bolivia in August, 2026. It was created for the brand: Sitrak, by ad agency: 1947. This Content, Digital, and Print media campaign is related to the Industrial and Transport industries and contains 4 media assets. It was submitted about 2 hours ago by Founder & Chief Creative Officer: Ferju Cuevas of 1947.
Credits
Advertising Agency: 1947, Santa Cruz, Bolivia
Founder & CCO: Ferju Cuevas
Founder & DCD: Rodsel Ticona
Art Director: Charlie Cayo
Copywriter: Ferju Cuevas
Account Director: Ceci Delgadillo
Account Executive: Mars Jimenez
Digital Artist: LoboStudio / GersON
Photographer: Jhon Orellana
Client: Carlos Limpias
