Builders Club x Beats 360
Description
Marking Beats’ first completely new over-ear silhouette in over ten years, Beats 360 introduces a new standard of performance and personalisation. It also marks our latest collaboration with Beats, continuing a long-standing creative partnership with their team. For the launch, we produced, directed, and shot the live-action campaign on location in Barcelona. The narrative centres on the product's signature swappable ear and headband cushions, an innovative “twist and click” system allowing users to instantly switch between cushions in a range of colours – for style or function! This core feature became the base for our visual language, built around the motif of 360 circularity. We paired our live-action storytelling with hyper-refined CGI, motion design, and product simulations to bring the complete campaign to life across hero films, social, and retail displays.
This professional campaign titled 'Builders Club x Beats 360' was published on September 28, 2026. It was created for the brand: Beats by Dre, . This Content, Film, and Integrated media campaign contains 2 media assets. It was submitted 27 minutes ago.
Credits
Client: Beats
Brand Manager: Ellie Olivia Wheeler
Creative: Alex Bowring
Creative: Mike Malowanczyk
Creative: Ailrick Young
Executive Producer: Eric Rasco
Producer: Brittany Cammisa
Producer: Juliana Polidor
Production Company: Builders Club
Director: Kris Ludi
Creative Director / Director: Jonas Hegi
Executive Producer: Lauren Egen
Producer: Erinn Fitzgerald
CG / Post Producer: Stuart Neilson
Art Director: Sachi Patil
3D Lead: Ksenia Rybalchenko,
3D Artists: Dumitru Theodor, Abdoulaye Dieng, Indrajit Sarkar, Daan Dominic, Alexandre Peauregard, Michael Adelaja
2D Designer: James Spink / Tina Tuli
VFX Comp: Mike Robinson
DOP: Anna Franquesa-Solano
Production Designer: Miren Oller
Stylist: Tania Morenilla
HMU: Sandra Tosca
1st AD: Peter Thompson
Service Production Company (Barcelona): Contrario
Executive Producer: Edu Olavide
Producer: Dani Ojeda
Talent:
Hero: Emeline Brize
Secondary: Robin Chattier, Baky Lozano, Eurilana Andrade
EDIT & POST: Avenues
30’ Editor: Amy Dang
BTD Editor: Liv Jipescu
Assistant Editor: Zaki Fulford / Seb Golos
Colourist: John Layton / Chris Shaw
Producer: Adam Reid
MUSIC (30’ HERO FILM): “I Like it Like That”, Fcukers
MUSIC COMPOSITION & SOUND DESIGN: UAAE Music, Jake Troth
