ADVERTISING

Hinz & Kunzt

Cardboard Protest

Agency: JWT

Description

Hinz&Kunzt streetmagazin “Cardboard against homelessness” - a video case about a rather political campaign for a cause. In the middle of city council elections a guerilla campaign was launched protesting against homelessness despite vast amounts of vacant buildings. All materials were made of cardboard using a very interesting illustration technique. The campaign created massive awareness and PR.

This professional campaign titled 'Cardboard Protest' was published in Germany in February, 2011. It was created for the brand: Hinz & Kunzt, by ad agency: JWT. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Cedric Ebener
Art Directors: Petra Sievers, Regina Groffy
Copywriter: Michael Muck
Illustrator: Isabelle Göntgen / Isabelle Illustration
Photographer: Philipp Rathmer / Philipp Rathmer Photography
Graphic Designers: Ainara del Valle, Perez-Solero
Account Supervisor: Dirk Haase
Project Managers: Cornelia Fleig, Annika Jungclaus, Kim Sattler
Creative Producer: Benjamin Nadjib
TV Producer: Geog Hofer von Lobenstein
Finalizer: Claudia Klein
Producer: Jörg von Malottky / Produktionsbüro Romey von Malottky
Project Manager Media: Doris Kreidel / Jost von Brandis Service-Agentur
Digital Producer: Dan Nommensen / Danhills Agentur für digitale Kommunikation & Design

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