Design Edition Toiletpaper Pack

Agency: JWT


The Hakle toilet paper “Special Edition Pack” - this case shows how a simple truth was the starting point for a relevant design solution and brand activation. Buying toilet paper is a chore. Everybody needs it, but nobody really likes being seen carrying it home. Especially ladies find it a bit weird. So in cooperation with a fashion label a special edition pack was designed and produced. A multifunctional, rather stylish carrier bag. Special instore placement brought it to market with great success.

This professional campaign titled 'Design Edition Toiletpaper Pack' was published in Germany in February, 2011. It was created for the brand: Hakle, by ad agency: JWT. This Ambient medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Directors: Kathrin Waschek, Elena Sautner, Bettina Karmrodt
Copywriter: Carsten Bug
Illustrator: Gerald Eskuche
Account Manager: Petra Wunderlich
Client Service Director: Bernd Adams
Production: Claudia Klein, Fabian Schrader



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