Description
“Sorry, no cash.” That’s the excuse Hinz&Kunzt vendors hear all too often. As fewer people carry cash, sales drop dramatically. To stop losing revenue, Hinz&Kunzt needed a payment system that works without a device or bank account – things most homeless vendors simply don’t have. So we created Hinz&Pay, the first inclusive payment system with street credibility. A simple QR code turns sales badges into a payment tool. Just scan, pay and support – completely transparently on the customer’s phone. For the launch, the vendors became the faces of a citywide OOH, DOOH and social campaign. The result: over 12,000 transactions in the first weeks and a lot of buzz among Hamburg residents, in the press and on social media. Hinz&Pay is not a technical but a social innovation. It changed payment behaviour, generated new customers, and even inspired other street papers, which now want to adopt the open-source system.
This professional campaign titled 'Hinz&Pay' was published in Germany in March, 2025. It was created for the brand: Hinz & Kunzt, by ad agency: KNSK. This Direct, Integrated, and OOH Outdoor media campaign is related to the Public Interest industry and contains 9 media assets. It was submitted 5 days ago by Managing Director Creation: Florentin Hock of KNSK.
Credits
Advertising Agency: KNSK
CCO: Florentin Hock
CEO: Kim Alexandra Notz
Creative Director: Max Seidler
Creative Director: Oleg Friesen
Art Director Digital: Pia Frank
Copywriter: Yonathan Litzius
Head of Film & Artbuying: Kerstin Arndt
Producer: Melissa Herrera
Cutter/Motion Designer: Alexander Krämer
Final Artwork: Melina Obrecht
Senior Account Manager: Caroline Alber
Senior Account Manager: Viviane Ruhnau
Advertising Agency: The Creative Room
Managing Creative Director: Falk Poetz von Kroge
Strategist: René Quick
Photographer: Sven Jacobsen
Photo Assistant: Eric Genzken
Photo Assistant: Henning Nockel
Client: Hinz&Kunzt
Head of Public Relations: Sybille Arendt
Managing Director: Jörn Sturm
Project Manager: Meike Lehmann
Sales: Christian Hagen
PR: Faktor3
CEO: Stefan Schraps
Public Relations: Julian Vetten
Data Specialist: Lennart Keppler
Media: Ströer
Vice President Performance Sales: Timo Hahn
Senior Expert Account Management: Anna-Lena Witkowski
Audio: HASTINGS AUDIO NETWORK
Audio Producer: Jan Werner
Sound Engineer: Richard Williams
