A public display shows an interactive video of kids in Gaza waiting in line for food. The screen is positioned outside a busy restaurant so that people waiting in line stand alongside the kids in the display. AI recognizes the movements and actions of the people outside, generating appropriate reactions from the children to the viewer’s movements.
Description
People in Gaza don’t feel heard by the rest of the world. So I've created a platform where people outside a restaurant waiting in line can interact with children from Gaza, who are also queuing for food, using augmented reality.
This student campaign titled '#CanYouSeeMeNow?' was published in United States in April, 2024. It was created for the brand: Doctors Without Borders, by ad school: S.I. Newhouse School of Public Communications. This Experiential and OOH Outdoor media campaign is related to the Electronics, Technology and Public Interest industries and contains 10 media assets. It was submitted 15 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Valentina Andrada
Copywriter: Valentina Andrada
Instructor: Mel White
