ADVERTISING

Description

Doctors Without Borders is an organization that relies solely on private donations. Especially regular donations make a bigger impact, because they allow the organization to provide seamless humanitarian medical assistance to refugees and migrants, basic healthcare to vulnerable people as well as public awareness activities. People who make regular donations for the Doctors now have a new title. They are called Frontline Supporters.
This new campaign aims to introduce this new name as well as call for fundraising.
The idea is to juxtapose the two completely different ways of life: the life of a Frontline Supporter who lives a rather regular everyday life, and the workers of Doctors Without Borders who live their everyday life on the frontline, where nothing is regular. But these two opposing lives come together.
Because on the frontline the only regular is every Frontline Supporter.

This professional campaign titled 'Alice' was published in Greece in December, 2021. It was created for the brand: Doctors Without Borders, by ad agency: Soho Square. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 10 months ago by Creative Director: Leonidas Arvanitis of Soho Square Athens.

Credits

Advertising Agency: Soho Square Athens, Kifissia, Greece
Film Production: Foss Productions
Creative Director: Leonidas Arvanitis
Head Of Creative: Kallina Kyratsouli
Senior Art Director: Konstantinos Fragkoulis
Copywriter: Nicolas Vlachos

ADVERTISING

iStock Essentials

Young woman at reception at cosm...

Artist: Novavision2

iStock Essentials

Medical doctor dermatologist off...

Artist: Novavision2

iStock Essentials

A close-up of the hand of a micr...

Artist: Olga Ihnatsyeva

iStock Essentials

A close-up of the hand of a micr...

Artist: Olga Ihnatsyeva

iStock Essentials

A close-up of the hand of a micr...

Artist: Olga Ihnatsyeva

iStock Essentials

A close-up of the hand of a micr...

Artist: Olga Ihnatsyeva

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.