This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world.
This professional campaign titled 'Playlists for Life' was published in Czechia in April, 2016. It was created for the brand: Doctors Without Borders, by ad agency: Y&R. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: Young and Rubicam, Prague, Czech Republic
Managing Director: Tomas Dvorak
Executive Creative Director: Tereza Svěráková
Copywriter: Santiago Cosme
Head of Art: Atila Martins
Web Programmer: Martin Stastny
Animation: Telegram Films
Intern Copywriter: Délio Augusto dos Santos