To celebrate its 50th anniversary, Doctor Without Borders launches a new campaign that focuses on the multiplicity of human beings. By using an image visible through a glass pierced by the MSF logo, showing the reality that lies on the other side, the campaign conveys the sense of going beyond, of not stopping in front of any barrier, of getting to the heart of facts, intervening where it is most difficult, to bring care and report forgotten stories.
This professional campaign titled 'Beyond' was published in Italy in March, 2021. It was created for the brand: Doctors Without Borders, by ad agency: Superhumans. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 2 years ago by Art director: Federico Angelieri of Superhumans.
Advertising Agency: SuperHumans, Rome, Italy
Creative team: Luca Albanese, Francesco Taddeucci, Alice Scornajenghi, Pierluigi Riccio, Ginevra Giovenali, Federico Angelieri, Chiara Modenese, Isabella Perino, Claudia Mariani
Team Account: Chiara Chirico, Flavia di Lena, Federica Rotondo, Ilaria Modugno, Giulia Aloè
Photographer: Davide Bellocchio
CGI & Retouch: Scramble Studio