I have to develop a campaign to promote the American Society for the Prevention of Cruelty to Animals (ASPCA), letting more people engage in pet charity. I developed a VR headset campaign that allows users to immerse themselves in a virtual environment, interacting with digital pets available for adoption because some people are not sure if they want to make a full commitment to adopting a rescue cat or dog.

This student campaign titled 'Love At First Sight' was published in United States in April, 2024. It was created for the brand: ASPCA, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Pets industry and contains 1 media asset. It was submitted 3 months ago.


School: S.I. Newhouse School of Public Communications
Art Director: Ruoxuan Xia
Instructor: Mel White

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