Colégio Nova Dimensão

Artificial actions don't undo real damage

Agency: EBM Quintto


The Nova Dimensão School adopts a robust and widely recognized pedagogical approach. Using artificial intelligence as a learning tool to raise awareness and educate new generations, with a special focus on sustainability.

With this purpose, we have developed a campaign dedicated to Forest Protection Day, titled 'Artificial actions do not undo real damages.' The advertising pieces illustrate the attempt to use a prompt to undo environmental damage in real life. The goal is to emphasize the importance of acknowledging that the responsibility to preserve and protect the environment lies in our hands as human beings and cannot be replaced by machines.

This professional campaign titled 'Artificial actions don't undo real damage' was published in Brazil in July, 2023. It was created for the brand: Colégio Nova Dimensão, by ad agency: EBM Quintto. This Film and Print media campaign is related to the Education and Public Interest industries and contains 4 media assets. It was submitted 4 months ago by D.A: Romário.


Creative Director: Kendy A Shirasu
Squad Heads: Victor Rocha, Rodrigo Lima
Copywriting: Thiago Pereira, Camila Monteiro
Art Direction: Romário Lima
Motion: Jota Brandão
Planning and Social Media: Fernanda Maciel
Client Services: Paulo Cavalcante, Karol Palácio

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