Description
Past generations have glorified being busy and overworked, and this stressful work culture persists today. But Gen Zs know how wrong it is, and they're finding ways to address the issue. Candy Crush offers a quick and easy way to escape from it all. You just need to make time for it. Stress Crusher does the job. It creates fake yet realistic 'meetings' in your work calendar, so you can sneak Candy Crush into your schedule and unwind at the office.
This student campaign titled 'Stress Crusher' was published in Germany in March, 2023. It was created for the brand: Candy Crush, by ad school: Miami Ad School Europe. This Digital medium campaign is related to the Gaming industry and contains 2 media assets. It was submitted almost 2 years ago by Copywriter: Rafter Manguiat.
Credits
Advertising Agency (School): Miami Ad School Europe, Berlin, Germany
Art Director: Madalena Marques
Copywriter: Rafter Manguiat
Mentors: Simao Barreto, Yani Gabriel
