Description
This project is a great example of how big brands can foster community online. The idea actually came from one of our TikTok followers, who asked us to recreate the shoes from our commercial in real life. We took that suggestion seriously and turned it into a playful, limited-edition collaboration with internationally renowned artist Bucktron (previously know for working with Acne studios, Byredo, and Axel Arigato).
The result? Giant, hand-crafted sneakers inspired by Sweden’s most beloved candy, Ahlgrens Bilar.
"I love it when brands dare to go all in on building strong communities, and this campaign really shows that Ahlgrens bilar walks the extra mile for their consumers" says Ellen Marklund, copywriter TBWA.
This professional campaign titled 'Candy car – shoe edition ' was published in Sweden in June, 2025. It was created for the brands: Ahlgrens Bilar and Cloetta, by ad agency: TBWA Stockholm. This Content, Design, and Digital media campaign is related to the Confectionery, Snacks and Fashion industries and contains 4 media assets. It was submitted 6 months ago.
Credits
Advertising Agency: TBWA Stockholm, Stockholm, Sweden
Production Company: Patriksson, Stockholm, Sweden
Art Director: Beata Lindholm & Hanna Lundberg
Copywriter: Ellen Marklund
Photographer: Christofer Zagal
