Sing Sing Music

Can't Touch This Phone

Agency: Saatchi & Saatchi


Even if Italy is easing up restrictions and slowly going back to normality, we still don’t have to lower the guard against COVID-19. It could still be active and transmitted in many ways. Including surfaces and objects. And there is an object that we bring always with us, we touch it thousand times at day and never wash our hands afterwards: our smartphone. So we created the first ringtone that will remind us to be careful after using our phone. Download it here:

This professional campaign titled 'Can't Touch This Phone' was published in Italy in May, 2020. It was created for the brand: Sing Sing Music, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Electronics, Technology, Music, and Public Interest, NGO industries and contains 3 media assets. It was submitted over 3 years ago by Associate Creative Director: Leonardo Cotti of Saatchi & Saatchi.


Advertising Agency: Saatchi & Saatchi, Roma, Italy
Ceo: Camilla Pollice
Executive Creative Director: Manuel Musilli
Associate Creative Director: Leonardo Cotti, Ignazio Morello
Art Director Jr & Web Designer: Mattia Cacciatore
Senior Digital Manager: Simone Roca
Account Team: Laura Squintani
Ceo & Artist Director Sing Sing: Francesco Vitaloni
Licensing & Clearence Sing Sing: Fabio Besana
Music Producer & Developer Sing Sing: Francesco Focher

Tata Pravesh


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