Agency: Fletcher


The Challenge: To reward clients and collaborators with a 2013 Calendar and make this little present a unique gift: useful yet creative and cool.
The Idea: Given the superstition around number 13, we created a calendar where 12 myths and superstitions, some good some pretty bad, are deconstructed and their origins explained in an illustrative and irreverent way. On top of that, we added a custom-made laser engraved piece of wood to knock on, for those extremely superstitious.

This professional campaign titled 'Calendar' was published in Spain in January, 2013. It was created for the brand: Fletcher, by ad agency: Fletcher. This Direct medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Fletcher, Spain
Creative Director / Copywriter: Virginia Hortal
Art director / Illustrator: Jose Hinojosa
Production: Sara Larrosa


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