Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone.
This professional campaign titled 'Video, Tagged, Revenge, Album' was published in Peru in January, 2013. It was created for the brand: Claro, by ad agency: FCB. This Film medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted over 9 years ago.
Advertising Agency: Mayo DraftFCB, Peru
Chief Creative Officer: Humberto Polar
Head of Art: Iván Tahara
Art Director: Martín Asato
Copywriters: Javier Wong, Victor Velez
Account Manager: Manuel Vinatea
Agency Producer: Ximena Lazo
Production Company: Tunche Films