As part of their efforts to reduce single-use plastics and waste, McDonald’s Sweden and agency NORD DDB now remove the balloons from all restaurants across Sweden. The plastic balloons will be replaced with digital ones in an AR experience. The initiative is launched with a fully integrated campaign.
This professional campaign titled 'Bye bye balloons. Longe live balloons!' was published in Sweden in September, 2020. It was created for the brand: McDonald's, by ad agency: DDB. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 years ago by Senior copywriter / partner: Petter Dixelius of NORD DDB.
Advertising Agency: NORD DDB, Stockholm, Sweden
Digital Production: DVA Interactive