ADVERTISING

Opera GX

Bury Boring

Agency: Waste

Description

Opera GX, the browser for gamers, has unveiled an anarchic new campaign starring actor and comedian Eric Andre, “Bury Boring”.

Opera GX asked Waste to create a disruptive, edgy, impactful campaign to boost brand awareness. The push aims to challenge mainstream gamers to stop using their default browser and download something better: the browser for gamers.

To help Opera GX stand out from its competitors, Waste landed on the creative concept of “Bury Boring” – a rallying cry to take on boring browsing behaviour and the other brands in the space.

The agency identified comedian and actor Eric Andre, best known as the creator, host, and co-writer of the surreal Adult Swim comedy series The Eric Andre Show, as the perfect talent to bring the idea to life and represent the Opera GX brand’s fun and irreverent tone of voice. Andre has a significant following on social media, with 2.7m followers on Instagram alone.

A surreal, chaos-infused, horror-inspired two-minute hero film, directed by Dan French, sees Andre confronting people using “boring” browsers, interrupting their boring browsing behaviour and throwing devices in his body bag.

In one vignette, an older woman is trying to load a website called Dating for the Dying. Andre rushes in with an axe, smashes the woman’s computer, stuffs it in his body bag, and screams, “You’re wasting time you don’t have!”

The spot features unscripted moments captured on set, reflecting Andre’s comedic talents and surreal sense of humour.

This professional campaign titled 'Bury Boring' was published in Canada and United States in November, 2023. It was created for the brand: Opera GX, by ad agency: Waste. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 3 months ago by Owner: Julia Conroy of Julia Conroy Limited.

Credits

Creative agency: Waste Creative
Benny Bentham- Creative Director
Darren Wanklyn - Creative Lead
Jamie Wallace - Creative
Ell Jeffrey - Senior Designer
Jana Beck - Senior Strategist
Christian Perrins - Strategy Director
James Trimming - Head of Production
Ivan Sebastian - Lead Producer
Jon Hudson - Senior Project Manager
Lily De Meester - Account Manager
Annie Bell-Carfrae - Account Director

Opera GX
Maciek Wójcik - Product Marketing Director
Auryn Hiscock - Creative Lead

Production: HIFEN Studios
Director: Dan French
DOP: Benjamin Cotgrove
Executive Producer: Charlie Hoare
Production Manager / Producer: Kris Brown
Assistant Producer: Matthew Barlow
PA: Monday Adjetey
PA: Jordan A Wosoji
Camera Operator: Rian Shafi
Photographer: Henry Knock
DIT: Matt Cole
Playback Operator: Nat Valente
1st AC: Fabio Olgiati
1st AC (B-Cam): Aurel Wunderer
2nd AC: Joshua Ighadora
Camera Trainee: Jessica Timbs
Grip: Alex Kelleher
Grip Assistant: Kevin Shortland
1st AD: Paolo De Battista
2nd AD: Ben Gomm
Art Director: Ranya El Refaey
Art Dept Lead Assistant: Matty Mancey Jones
Art Dept Assistant: Ciara Reddy
Art Dept Assistant: Eddie Amos
Prop Maker: Naomi Field
Stylist: Sophia Katyea
Styling Assistant: Ella Pintelle
Sound Operator: Michael Ademilua
Boom Operator: Tom Morley
HMU: Leanne Millar
Carpenter: Jack Lawlor
Carpenter: Conor Holohan
Gaffer: Callum Collins
Best Boy: Aaron Westhead
Spark: Mike Pain
Spark: Max Ashworth
Runner: Finbarr Pine
Runner: Melanie
Runner: Billy French
Medic: Andy Reynolds
Location Manager: Chris Plyming
Location Manager: Barry Peters
SFX Team: Louis Burke
Edit: Stitch - Jack Singer
Grade: No.8 - Tim Smith
VFX: Greezus
Sound Mix: No.8
Online Edit: Ryan Morris

ADVERTISING

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