ADVERTISING

Opera GX Hed Mayner

The Pret-a-Portable Collection

Agency: Officer & Gentleman

Description

Introducing The Pret-a-Portable Collection by Opera GX x Hed Mayner: An impractically practical line of clothing and accessories designed to allow PC gamers to take their gear wherever they go – no matter where their next sidequest takes them – and make the whole world their desktop.

At the center of the capsule collection is the PC Purse: A ridiculously oversized handbag that’s big enough to fit an entire gaming setup inside – from the mouse to the monitor and all those damn cables – and stylish enough to sport in any setting (if you can fit it through the door). An accessory that truly puts the purse in “personal computer”… by putting your PC in a purse.

And we completed the look with a PChic ensemble designed with plenty of extra pockets to hold the rest of a gamer’s go-to inventory items – like controllers, headphones and Flaming Hot Doritos – so they can take them to-go.

The face of the campaign is none other than Tommy Cash: Internet icon, future Eurovision winner and one of our personal heroes – who debuted the collection this past weekend in Paris during Men’s Fashion Week with a runway-side stunt at Hed Mayner’s F/W show.

This professional campaign titled 'The Pret-a-Portable Collection' was published on January 28, 2025. It was created for the brands: Hed Mayner and Opera GX, by ad agency: Officer & Gentleman. This 360° medium campaign is related to the Electronics, Technology, Fashion, and Gaming industries and contains 4 media assets. It was submitted 8 days ago.

Credits

Advertising Agency: Officer & Gentleman
Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz
Managing Director: Marta Blanco
Account Supervisor: Elsa Morales
Art Director: Marta del Rosario
Copywriter: Marina Ayora Estevan
Production Company: GRITO
Directors and Executive Producers: Jaime Díaz de Tuesta & Mikel Macua
Director of Photography: Álvar Alonso
Photographer : Juan Borgognoni
Light design: Marko Barrier
Photography Assistant: Valeria Sarto
Art Director: Bel Gonyalons
Art Assistant: David Meneses
Production Manager: Oscar Zamora
Location Manager: Woody Wu
Location Scout: Angela Perez
Paris Fixer: Kim Shewy
Hair and Makeup: Simona Avra
Wardrobe Assistant: France Hofnung
Edit: Mikel Macua & Jaime Díaz de Tuesta
Color: Álvar Alonso

ADVERTISING

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