Built for Childhood. Trusted by Parents.

Marklinica created the full packaging line for Val LLC in Canada and The USA transformed kids' haircare and sunscreen products into a friendly and trustworthy experience for both children and parents.

The challenge

Kids care packaging carries a double responsibility. It needs to attract children with playful visuals and color while reassuring parents with clarity, safety, and credibility. Many competitors rely on overly bright and childish designs that look fun but do not communicate trust. Val LLC needed packaging that would feel joyful for kids and dependable for adults. The goal was to create a visual language that is fun, safe, and professional at the same time.

The solution

Marklinica developed a balanced packaging system that brings together child friendly visuals and parent focused information. Soft and cheerful colors were selected to engage children while maintaining a clean and organized layout that supports easy reading for parents.
Each label presents product benefits and instructions clearly. The tone throughout remains warm and approachable without losing scientific accuracy. Icons and simple illustrations help communicate safety and care in a way children can relate to and parents can trust.

Art direction

The art direction follows a gentle and modern kids aesthetic. Colors are bright but controlled to avoid visual noise. Typography is playful yet fully readable, creating a friendly emotional tone without compromising clarity. Illustration elements are simple and expressive, adding character without clutter. Layouts prioritize spacing, structure, and readability, making the packaging feel premium and cohesive.

Outcome

The result is a packaging line that stands out with confidence. The products feel joyful for children and trustworthy for parents. Val LLC now has a cohesive and expandable visual identity that communicates safety, care, and fun in equal measure. The packaging enhances brand recognition and supports the emotional connection families look for in kids care products.