Build As You Like

Agencies: thjnk Leo Burnett


McDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coffee, and touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces and unique toppings. In other words: You can now build your burgers as you like. To showcase this sensational change, we took that one thing you are never allowed to change – and changed it. What’s that? The logo! We rearranged the McDonald’s logo – just like you can rearrange your burgers. By the way: In Germany the main McDonald's color code is yellow on green instead of yellow on red.

This professional campaign titled 'Build As You Like' was published in Germany in March, 2018. It was created for the brand: McDonald's, by ad agencies: Leo Burnett and thjnk. This Print medium campaign is related to the Food industry and contains 5 media assets. It was submitted over 5 years ago.


Advertising Agency: thjnk, Germany, Leo Burnett, Germany
Creative Directors: Karl Wolfgang Epple, Matthäus Frost
Art Director: Matthäus Frost
Copywriter: Karl Wolfgang Epple
Final Artwork Operator: Hilko Wiegmann
Account Managers: Katharina Form, Maik Hansel


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