PUMA’s creative agency of record for football special projects, Knas, has tapped into London’s architecture and youth culture aesthetics to create a series of energetic print, Instagram and video teasers to promote the 2018/2019 Arsenal kit.
‘The Beat of the City,’ (which is part of the We are THE Arsenal’ campaign) featuring club stars Héctor Bellerín, Nacho Monreal and many others, highlights the new kit design by using graphics inspired by different elements of the club’s heritage.
The campaign also represents a shift in how Arsenal communicates with its fan base, understanding that youth culture influences football and not the other way around.
This professional campaign titled 'The Beat of the City, We are THE Arsenal' was published in United Kingdom in May, 2018. It was created for the brand: Puma, by ad agency: Knas. This Print medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted over 4 years ago.
Advertising Agency: Knas, London, UK
Directors / Post Production: Autobahn
Photographers: Jon W Johnson, Vicky Grout
Production Company: Falca