Description
Every journey carries a dream.
A better future for your family. A new chapter in life. A dream of building something of your own.
Every day, people get into cars carrying something bigger than a destination. But one unexpected moment can put both the journey and the dream behind it at risk.
That’s the idea behind Buckle Up Your Dreams — a new road-safety campaign for inDrive in Kazakhstan.
Instead of using statistics or traditional safety warnings, we focused on what every person has: the dreams they are moving towards.
The campaign reimagines a seatbelt as more than a safety feature. It becomes a way to protect the future, ambitions and moments people are working towards.
To tell this story, we created three hero films set inside each character’s “museum of dreams” — dreamlike spaces filled with objects representing their hopes and aspirations.
Bringing these worlds to life became our most ambitious production to date. Combining live action with AI-powered visuals, the team created immersive dreamscapes and cinematic sequences that pushed the boundaries of what we could produce.
This professional campaign titled 'Buckle up your dreams' was published in Kazakhstan in July, 2026. It was created for the brand: inDrive, by ad agency: inlab. This Digital and Film media campaign is related to the Transport industry and contains 1 media asset. It was submitted about 2 hours ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Marketing Director EMEA & APAC - Anna Migal
Marketing Lead - Aliaksei Pontus
Marketing Managers - Kalamkas Seipoldayeva, Saina Kupriyanova
Senior Brand Director - Mikhail Chernyshev
Media Lead - Aigerim Meiramkulova
Senior Media Manager - Olga Golubok
Digital Media Manager - Farukh Sydykov
Content Marketing Manager - Temirlan Yermekov
PR Lead - Sergey Avakyan-Rzhevskiy
PR Manager - Aida Naizabekova
inlab team:
Creative Team Lead - Eugene Gavrilchenko
Senior Creators - Olga Travina Irina Shamgunova
Director of inlab - Mikhail Naliukhin
Marketing Communications Managers - Assel Nurkabayeva Altan Baishev
Marketing Communications Team Lead - Maria Lebetskaya
Producers - Xeniya Andreenko, Akerke Damenova, Max Lyapin, Alimzhan Alimbaev
Video Production Team Lead - Lana Lee
Web Digital Producer - Nataliya Bogdanova
Designers - Evgeniy Gurenko, Adal Nurov, Arina Ivanova
AI Artists - Sergei Gerasimov, Adal Nurov, Kirill Maksimchuk
Director of Photography - Roman Milovanov
Director - Ashot Gevorkyan
