Description
HSBC Bridge — Banking That Feels Like You
Moving to a new country means navigating unfamiliar systems, cultures and experiences. For international students and young professionals, banking should make that transition easier, not more complicated.
HSBC Bridge is a reimagined banking experience designed to help a new generation feel at home, wherever life takes them.
The concept introduces a redesigned mobile banking app with a more intuitive, personalised user experience, alongside a new generation of debit cards that put individuality at the centre of banking.
Breaking away from conventional bank card designs, Bridge allows customers to personalise their debit cards using their own Memoji avatars, transforming an everyday financial object into an expression of personal identity.
Through playful visual design, personalisation and a contemporary digital experience, Bridge reimagines what banking could look and feel like for a generation that refuses to be defined by borders.
This student campaign titled 'Bridge' was published in United Kingdom in October, 2025. It was created for the brand: HSBC, by ad school: D&ADD New Blood. This Design, OOH Outdoor, and Print media campaign is related to the Finance industry and contains 7 media assets. It was submitted about 19 hours ago.
Credits
Advertising Agency (School): D&AD New Blood
Art Director: Kenneth Asekhamhe
