Description
300 Years of Creativity-Heritage Inspires. Creativity Leads the Future.
This campaign is part of "300 Years of Creativity," celebrating the rich heritage of Saudi Arabia across three centuries. Inspired by the Kingdom's history, cultural identity, and enduring values of authenticity, ambition, and renewal, it transforms heritage into contemporary visual expressions that connect the richness of the past with the aspirations of the future.
Nike's campaign is built around the idea that a bigger tomorrow starts within us. It highlights the power of ambition and perseverance to overcome limitations, pursue goals, and reach new heights.
Through three distinctive and cohesive visual executions, the campaign combines elements inspired by Saudi culture with contemporary sports aesthetics and Nike's iconic visual identity. It expresses the spirit of movement, achievement, and determination, connecting the authenticity of heritage with the ambition and drive to shape the future
This student campaign titled 'Nike - Rise to the Top' was published in Saudi Arabia in November, 2026. It was created for the brand: Nike, by ad school: CADD : GDE - DAU University. This Design, Digital, and OOH Outdoor media campaign is related to the Other and Sports industries and contains 5 media assets. It was submitted about 18 hours ago.
Credits
Campaign Credits:
- Student: Raghad Alamri
- Course: GDE201 - Introduction to Graphic Design
- Dean: Professor Dr. Nora Al-Badi
- Vice Dean: Associate Professor Jamil Abid
- Head of Department: Assistant Professor Hasnaa Elfeky
- Under Supervision of: Assistant Professor Eman Salah
