When you think Bank Advertising, you think corporate images using stock footage and squeaky clean visuals of good-looking models. While this works, this can be...boring. So we decided to try something 'different' for this HSBC campaign.
HSBC has a long-standing history in multiple sectors in development across the world. Most of this is achieved through their presence in multiple countries. There has always been a strong sense of collaboration within the company and it reflects in the outcomes. It is your world - Own It. With this campaign, we've built a narrative experience through the same delivery method across international airports and OOH assets.
This student campaign titled 'Own It' was published in Germany in August, 2021. It was created for the brand: HSBC, by ad school: Miami Ad School. This OOH Outdoor medium campaign is related to the Finance industry and contains 9 media assets. It was submitted over 2 years ago.
Advertising School: Miami Ad School Europe, Hamburg, Germany, Hamburg, Germany
Copywriter: John Eboseta
Art Director: Ali Haider
Art Director: Yamen Ibrahim
Illustrator: Juan Manuel Rojas