2027 CFE Campaign

For its 2027 Call for Entries campaign, the Clio Awards have teamed up with creative director Cole Poska (@spaceboycole) and Beyond Studios to create a collection of merchandise inspired by the creative minds, inside jokes, and shared experiences of the advertising industry. The collaboration brings Cole's signature Cool Shit series to the Clio Awards, transforming the rituals and realities of creative life into a collection designed for the people who live and breathe great ideas.
The collection puts an irreverent spin on the creative industry's shared experiences, from an “Endless Revisions” cap and hoodie to a “Future Winner” sweatshirt for those manifesting their next Clio. A “Don't Judge My Work Unless You're the Clio Awards” hoodie playfully acknowledges the industry's ultimate creative critics, while a bold “Notice Greatness” t-shirt brings the campaign's central message to life.
The designs are unveiled in a film featuring Cole painted gold and standing atop a pedestal, a playful nod to the iconic Clio statue. The campaign takes inspiration from a simple truth about the advertising industry: creatives love two things - great ideas and free shit. This collaboration delivers both.