Description
For the repositioning of NEOOH, a new brand in Brazil’s Out of Home media market, we challenged the industry to 'Break the Limits' of a medium once considered limited, as the IA.
We challenge ourselves to create the first AI-driven campaign that captures authentic “human” reactions to NEOOH’s innovative formats, starting an era where the Out of Home is the hero content of everyday life.
This professional campaign titled 'Break the limits' was published in Brazil in June, 2024. It was created for the brand: NEOOH, by ad agency: REF+. This OOH Outdoor and Print media campaign is related to the Media industry and contains 5 media assets. It was submitted 2 months ago.
Credits
Agency: REF+ (São Paulo)
CCO: Renato Pereira / Ricardo Calfat / Fernando Calfat
Creative Director: Nicolas Ciccola
Art Director: Eder Pessoa
Copywriter: Nicolas Ciccola
Final Art: Rogerio Oliveira
Account Director: Giovana Foschini
Account Supervisor: Carla Kayatt
Head Planning: Letícia Massa
Planning Supervisor: Marllon Viana
Client: NEOOH
CEO: Leonardo Chebly
Brand Director: Renato Portela