Description
BrainBricks is a product for LEGO that merges psychical and digital play. The LEGO BrainBricks include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to any mobile device. This allows you to bring your actual LEGO creations to life within a digital gaming experience. So, the better you build the better they perform within the game.
This professional campaign titled 'BrainBricks' was published in United States in June, 2012. It was created for the brand: Lego, by ad agency: Wonder Years. This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: Wonder Years
Art Directors / Copywriters: Bas van de Poel, Daan van Dam
