Lately, parent's don't see play as a necessity, they prioritize extracurriculars and after school programs over unscheduled play. But play makes kids creative thinkers, so we need a way to get play back on the agenda and encourage kids to be as creative as possible. Our solution: the first ever LEGO set created and designed by kids.
This student campaign titled 'LEGO Dictionary' was published in United States in April, 2021. It was created for the brand: Lego, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the Toys industry and contains 1 media asset. It was submitted over 1 year ago by Student: Alye Chaisson.
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Art Director: Brian Chau
Copywriter: Alye Chaisson