Pan-asian cafe Asiatage

Chopstciks dragon

Agency: Voskhod


An art project was made for the opening date. This coincided with the Chinese Dragon Festival, day when all wishes come true. The board with 11,000 holes in it appeared near the cafe. Chopsticks were handed out. Having split the sticks, you pushed one into the board making a wish. The other, branded, stick gives you a discount. Over 10 000 wishes were made, the activation earned free media to amount of 25 000$ and the cafe was full on the campaign day and thereafter.

This professional campaign titled 'Chopstciks dragon' was published in Russia in March, 2012. It was created for the brand: Pan-asian cafe Asiatage, by ad agency: Voskhod. This OOH Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 12 years ago.


Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydyllin
Art Director: Vladislav Derevyannykh
Copywriters: Andrey Chernay, Aleksandr Parkhomenko, Anton Kotovski
Production company: Street-art agency


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