Brain Tank project for the Musaffo brand

Back to childhood
A touching video that takes us from bustling Tashkent to the expanses of childhood
What we did
We told the story of a modern girl who takes a break from her busy workday. Opening Musaffo, she finds a sense of lightness and freedom and returns to simple, happy childhood memories.
The music creates a special mood for the video. We used an old Uzbek song to illustrate the girl's immersion in her childhood memories. At the beginning of the video, you can hear a remix, and when she dives into her childhood memories, you hear the original.
This is how we emphasized the brand's main message: Musaffo is cleanliness and balance, which help you find yourself in the fast pace of life.
How it happened
We have come a long way — from analytics to creating a video and visuals.
The preparation took almost two years and became an important stage in the brand's development.

Result
Today, Musaffo is not just dairy products. It is a symbol of pure taste and modern lifestyle.
We took this step to make Musaffo closer, more modern, and much more valuable.
Musaffo is freedom, balance, and local pride in a modern interpretation.