How to make a 3D video you want to eat?

In a new campaign for the Uzbek dairy brand Musaffo, creative agency Brain Tank showed that sometimes the best way to get the perfect shot is not to shoot it at all.
Instead of traditional food photography, the team switched to 3D. The reason is familiar to everyone who has ever worked with food in a shot: fruits are capricious actors.
So when reality refuses to play by the rules, they create it. In the case of the “A lot of fruit” (Uzbek: Kop Movelar) line, it was a full-fledged 3D video, where every detail - from texture to light - looks more delicious than the truth.
“3D is not a backup plan, but a tool that gives the brand more. More speed, more freedom, more creativity”, — Brain Tank comments.
Everything in the project was modeled from scratch: textures, movement, lighting, and even the “juiciness” effect. This solution simplified implementation and made the process more flexible. At the same time, it provided full control over the result.
The result is a visually striking video that not only advertises the product, but also demonstrates how modern tools are changing the approach to production. For “A lot of fruit” (Uzbek: Kop Movelar), the premium yogurt line from Musaffo, 3D was not a compromise, but a full-fledged creative solution. Sometimes even tastier than reality.