DAMRO Furniture Dussehra Campaign

Keyline Digitech delivers a witty and clever campaign for DAMRO Furniture by reimagining the Dussehra narrative through the lens of household challenges. The creative brilliantly casts termites as the ten-headed Ravana, positioning them as the ultimate enemy that needs vanquishing from every home.

The genius lies in the wordplay "Teak The Termites Off The List"—seamlessly connecting teak wood's natural termite-resistant properties with the festival's core theme of good triumphing over evil. Lord Ram's silhouette, aiming his arrow at the termite-Ravana, creates an epic visual metaphor where DAMRO's teak furniture becomes the protective warrior for modern households.

This campaign transcends typical festive advertising by making the product benefit inseparable from the cultural celebration. It positions DAMRO not merely as a furniture brand, but as a guardian that helps consumers defeat their domestic adversaries, mirroring the eternal victory Dussehra commemorates.