ADVERTISING

Xiaomi Mobile

Done

Agency: Exception

Description

With the launch of Xiaomi 15T, Xiaomi unveiled its most powerful Hyper AI yet. Unlike other powerful AI tools, Xiaomi Hyper AI stands out for its convenience. Natively embedded in the entire UI, it makes problem-solving seamless—no switching, no waiting, just one tap.

We captured this effortless experience in one word: “Done.” To make the idea unforgettable, we reimagined Beethoven’s Symphony No.5 as a rhythmic mantra:
“Done, Done, Done, Done.” A playful twist that turned a timeless melody into the sound of instant intelligence.

This professional campaign titled 'Done' was published in Multinational Worldwide in October, 2025. It was created for the brand: Xiaomi Mobile, by ad agency: Exception. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 2 months ago.

Credits

Client: Xiaomi Global Markting Dept.
Creative Agency: Exception, Beijing, China

ADVERTISING

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