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Description

Toyota's all-new Prius is revolutionizing the concept of hybrid vehicles by breaking free from traditional expectations and setting a bold new standard. It's not just about eco-friendliness, but also about daring to be different.

Prius and Latinos have long been expected to follow predetermined paths, but now they are blazing their own trails and redefining what it means to be unique.

"Buzz" is part of Toyota’s “This is Prius Now” marketing campaign. The commercial embraces Latino culture's affinity for gossip while also shattering expectations and promoting the appeal of reinvention and standing out.

This professional campaign titled 'Buzz' was published in United States in April, 2023. It was created for the brand: Toyota USA, by ad agency: Conill (Publicis Groupe). This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 5 months ago by Chief Communications Officer: Chris Traina of Conill.

Credits

Chief Creative Officer: Veronica Elizondo
Executive Creative Director: Sebastian Garin
ACD Art Director: Juan Lodola
ACD Copywriter: Federico Pellejero
VP Director Of Production: Carlos Barciela
Director, Content Production: Krysta Rosales
Associate Social Director: Tricia Barreiro
Senior Digital & Innovation: Producer Kat Olschnegger
Senior Social Producer: Diana de la Parra
VP, Director of Business Affairs: Valentina Dostal
Business Affairs Manager: Linda Flores
SVP/Director of Team, Content and Platform: Sandy Mayer
Associate Project Manager: Gloria Machnowski

VP, Management Director: Anabel Ordonez
Sr. Account Executive: Ana Muñoz
Account Coordinator: Johana Carrillo

Chief Media Officer: Diana Stumvoll
Group Media Director: William Formeca
Media Supervisor: Alexandra Contreras
Media Supervisor: Hunter Marks
Associate Media Director: Nancy Bueno-Shoats
Digital Media Planner: Steve West
Digital Media Planner: Sara Cortes
Assistant Media Planner: Daisy Barraza

Chief Strategy Officer: Laura Semple
VP, Group Director of Strategic Planning: Alejandro Oszust
Senior Strategic Planner: Louise Edelman
Senior Account Planner: Elizabeth Rosas

Chief Communications Officer: Chris Traina
Director of Public Relations: Delia Lopez

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