Description
The car you can walk!
Who says you need a car to be mobile? Not us. And certainly not Bolt. That's why we invented "The car you can walk"! With the limited-edition Bolt Charms, your shoes become a race car – and your step a power move. The modular charms transform an ordinary pair of shoes into a mini speed car: two side mirrors, a cool spoiler, and a license plate that spreads the message: 2COOL2DRIVE!
This professional campaign titled 'Bolt Charms' was published in Austria in December, 2025. It was created for the brand: Bolt, by ad agency: Traktor Werbeagentur. This Film medium campaign is related to the Transport industry and contains 2 media assets. It was submitted 4 days ago.
Credits
Advertising Agency : Traktor Werbeagentur GmbH
Strategy: Katharina Luger
Creative Director: Alexander Winsauer
Text: Louisa Zehnder
Art Director: Katja Steiner
Film Production: Soviso
Product Designer: Thomas Waidhofer
