Wendy’s Tendy’s

To signal the launch of Wendy's® new chicken tenders, the brand changed something about themselves… their name. Introducing Tendy's. This creative campaign, created by Wendy’s and VML - rebrands the iconic QSR chain, solidifying that Wendy's has chicken tenders so good, you’ll know them on a first name basis.

Wendy’s started by changing their name across social + digital channels and parodying the logo rebrand trend with a Tendy’s logo reveal post across social channels. The post ended up being Wendy’s highest performing TikTok of the year so far.

In addition, Wendy’s partnered with stand-up comedian and content creator Connor Wood (@fibula) to bring the Tendy's rebrand to life, and he even performed an exclusive comedy set at the Tendy's grand opening November 5. The Tendy’s launch event brought together a mix of creators and influencers to get a taste of Wendy’s chicken tenders, line-up of six new sauces, brand swag, and of course, a Tendy-fied restaurant takeover (hello chicken tender lamps!)

Shortly after launch, Wendy’s Tendys captured hearts (and stomachs) of consumers nationwide, with some restaurants seeing such high consumer demand and enthusiasm, Tendys sold out!